Posted by Anthony in Web Design tagged optimization, seo

One question I get repeatedly is, “How can I improve my search rankings?”  While there’s a vast array of variables that go into search rankings, most of which are beyond the comprehension of non-Google developers, there is a site that is devoted to providing information on Search Engine Optimization (SEO).  That site is: seomoz.org.

SEOmoz is a popular provider of SEO software.  It’s website is dedicated to all things SEO, including a blog, helpful articles and user guides, and best of all, a set of tools that webmasters can use to help their site’s SEO.  Some of the tools are only available to “Pro” members, which costs money.  But a little over half of them (at the writing of this entry) are completely free to use (some with daily restrictions on use).

One of the coolest free tools available to anyone is the SEO Toolbar for Firefox.  With the toolbar, you can access any of the SEOmoz tools right from the toolbar, without having to go to the actual site first.  It’s incredibly handy, and also includes stats like Page Authority and Domain Authority, which give real-time stats on the site you’re currently on.

So next time you get the question, “How can I improve my search rankings?”, look to SEOmoz.org as your first (and likely, only) stop for resources and tools to help guide you on your road to SEO success.

Until next time, happy coding!